Be Well B'More Wellness Campaign

Location: Baltimore, Maryland, population 621,849

The Problem: Although Baltimore has a population of over 620,000, the gaps in health and wealth between low-income and high-income communities are staggering.

Baltimore accepted the challenge to increase physical activityHealthiest Cities & Counties Challenge Approach: The highest levels of poverty border the wealthiest neighborhoods, with abandoned houses only blocks away from major developments. Because of this reality, the Be Well, B’More proposal focuses on the 11 zip codes with the greatest disparities in health and wealth. Be Well, B’More will provide support and resources for increased physical activity, and will serve predominately poor, African-American and Hispanic residents of all ages and genders in Baltimore.

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