Chula Vista, California

Map showing Chula Vista, California, UC San Diego Population: 267,503
Project focus: Access to foods that support healthy eating patterns

View the project snapshot (PDF)

The University of California San Diego Center for Community Health at the Altman Clinical and Translational Research Institute (ACTRI) and the San Diego County Childhood Obesity Initiative, in partnership with the City of Chula Vista, Chula Vista Elementary School District, WE SUPPORT U, Global Action Research Center, Blue Shield of California, County of San Diego Health & Human Services Agency, San Diego Hunger Coalition, Northgate González Market, Mi Clínica at Northgate González Market, and other community partners seek to address food insecurity and obesity in the city of Chula Vista by developing a nutrition program that will help community members to afford and consume more fruits and vegetables for better health. 

This innovative nutrition program will work to both increase the accessibility of fruits and vegetables and to increase the city's overall food security levels through community engagement, advocacy and policy, systems and environmental change. This initiative will engage and train city residents through a well-established network of promotores (community health workers) and community partners and build on the success of the ¡Más Fresco! More Fresh Nutrition Incentive Program to increase food access and food security while simultaneously reducing obesity. The overarching goal of this project is to create a food insecurity, obesity prevention model that leverages existing health system and food system resources and program integration to increase the efficacy and relevance of food security and obesity prevention activities in the city of Chula Vista through the engagement and empowerment of resident leaders and a broad coalition of San Diego County and Chula Vista community partners. We can't wait to see the progress Chula Vista makes within the next two years!


  • Increase food security levels, and obesity prevention among Chula Vista community members
  • Develop a Resident Leadership, Advocacy, Policy, Systems and Environmental Change Program